{"product_id":"goldwell-usa-elumen-high-performance-hair-color","title":"Goldwell USA Elumen High-Performance Hair Color","description":"\u003cp\u003eElumen, by Goldwell, is the first permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color. STEP 1:\u003cbr\u003e\nBrush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting\/highlighting service or as a precolor treatment for damaged hair.\u003cbr\u003e\nSTEP 2:\u003cbr\u003e\nPrepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair.\u003cbr\u003e\nSTEP 3:\u003cbr\u003e\nProcess with heat for 20 minutes or without heat for 30 minutes.\u003cbr\u003e\nSTEP 4:\u003cbr\u003e\nAfter processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly.\u003cbr\u003e\nSTEP 5:\u003cbr\u003e\nEvenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat. STEP 1:\u003cbr\u003e\nBrush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting\/highlighting service or as a precolor treatment for damaged hair.\u003cbr\u003e\nSTEP 2:\u003cbr\u003e\nPrepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair.\u003cbr\u003e\nSTEP 3:\u003cbr\u003e\nProcess with heat for 20 minutes or without heat for 30 minutes.\u003cbr\u003e\nSTEP 4:\u003cbr\u003e\nAfter processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly.\u003cbr\u003e\nSTEP 5:\u003cbr\u003e\nEvenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.\u003c\/p\u003e","brand":"Canada Beauty Supply","offers":[{"title":"Default Title","offer_id":51671185686818,"sku":null,"price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/4865\/5138\/files\/265980C.jpg?v=1780443703","url":"https:\/\/canadabeautysupply.ca\/fr\/products\/goldwell-usa-elumen-high-performance-hair-color","provider":"Canada Beauty Supply","version":"1.0","type":"link"}