{"product_id":"pravana-vivids","title":"PRAVANA - Vivids","description":"\u003ch1 class=\"product__title heading-size--page-title\"\u003ePRAVANA - Vivids\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003ePRAVANA ChromaSilk Vivids semi-permanent cream haircolor offers bright, brilliant and long-lasting creative shades that can be used alone, intermixed or combined with other VIVIDS shades, allowing for ultimate customization and the creation of multi-dimensional looks. Its ammonia-free formula is gentle and protects the integrity of the hair. \u003c\/span\u003e\u003cspan\u003eVivids is applied directly to clean, dry, pre-lightened hair and is not mixed with a developer. Paraben free, phthalate free, MEA and DEA free, animal cruelty free. Complies with EPA and CARB standards. \u003c\/span\u003e\u003cspan\u003eVivids Clear - Diluted :\u003c\/span\u003e\u003cspan\u003e -Brightens VIVIDS shades without ever compromising the vibrant tone\u003c\/span\u003e\u003cspan\u003e -Translucent gel formula that won't tone down your tone\u003c\/span\u003e\u003cspan\u003e Vivids Clear - Pastel :\u003c\/span\u003e\u003cspan\u003e -Creates softer pastel tones\u003c\/span\u003e\u003cspan\u003e Features\u003c\/span\u003e\u003cspan\u003e -Vibrant and bright colors \u003c\/span\u003e\u003cspan\u003e-Apply directly to clean, dry, pre-lightened hair.\u003c\/span\u003e\u003cspan\u003e Ingredients\u003c\/span\u003e\u003cspan\u003e -Amino acids in silk act as a color carrier to help push color deep into the hair cortex.\u003c\/span\u003e\u003cspan\u003e -The amino acids in keratin strengthen the hair fiber and help the color adhere to the hair shaft.\u003c\/span\u003e\u003cspan\u003e Types of hair\u003c\/span\u003e\u003cspan\u003e All types\u003c\/span\u003e\u003cspan\u003e Pre-lighten hair to recommended level prior to coloring. Apply VIVIDS directly to clean, dry hair. Process for 20-30 minutes at room temperature. Shampoo lightly with VIVIDS Color Protect Shampoo. 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