{"product_id":"wella-illumina-permanent-hair-color","title":"Wella Illumina Permanent Hair Color","description":"\u003cp\u003eWella Professionals Ilumina Color is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. You get sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection. Illumina Color provides superior hair protection and up to 100% grey\/white coverage with a sheer result. The color line was created to complement Wella's current hair color offerings. With a range of multiple shades, Illumina Color may be used with any developer, and introduces MICROLIGHT technology, whereby \"micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity. See color in a new light with Wella Professionals Illumina Color. Color service revenues increase by 5.6% on average due to Illumina Color. Based on survey with 67 hairdressers using Illumina Color in the USA, fielded in July 2013. - This color service was designed to complement Wella's current color offerings.\u003cbr\u003e\n- Please follow manufacturer's packaged instructions. - This color service was designed to complement Wella's current color offerings.\u003cbr\u003e\n- Please follow manufacturer's packaged instructions.\u003c\/p\u003e","brand":"Canada Beauty Supply","offers":[{"title":"Default Title","offer_id":51671390093602,"sku":null,"price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/4865\/5138\/files\/816500C.jpg?v=1780444549","url":"https:\/\/canadabeautysupply.ca\/products\/wella-illumina-permanent-hair-color","provider":"Canada Beauty Supply","version":"1.0","type":"link"}