COLOR WOW Xtra Large Bombshell Volumizer, 6.7 fl oz – New Alcohol-Free Technology for Lasting Volume and Thickness

Details: Product Description

Typical volumizing products use hair-dehydrating ingredients (alcohol, salt, and drying resins) to dry out and force open hair’s protective, outer cuticle layer. When the cuticles are roughed up and raised, hair strands can’t lay flat, creating the effect of fluffed-up, full-volume hair. However! opening the cuticle is very damaging, and leads to dehydration, frizz, brittleness. Xtra Large uses totally new volumizing technology: a weightless yet bulky polymer blend (fortified with strand-strengthening BAMBOO) that mimics a raised outer cuticle layer but leaves hair’s essential cuticle layer smooth, intact, and hydrated. The result? Instant voluptuous, sexy 'naked' volume, body, guts, and grip without compromising hair health.

Brand Story

Color Wow, the first professional range of breakthrough hair care technologies that keeps your color first-day fresh and makes it easy to achieve sexy, shiny WOW style with hair that’s been compromised by color treatments.