Joico JoiGel Firm

Hair that?s tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formula?which locks in shine and hydration and locks OUT pollution* and humidity?coaxes those spirited strands into shape. Apply to damp/dry hair. Style as usual. Apply to damp/dry hair. Style as usual.