Matrix SoColor Cult Collection - Semi Permanent

Matrix SoColor Cult - Vibrant haircolor available in an extensive palette of shades in semi, demi, and permanent technologies. Also with a Color Eraser that allows you to seamlessly remove color to change your looks.
What''s different about #SOCOLORCULT?
1. CUSTOMIZABLE LONGEVITY
2. SUPERIOR CONDITIONING
3. ULTIMATE VIBRANCY
Now you have ability to decide how long your color lasts with shades across 3 different technologies. Our highest concentration of vibrant dyes and superior conditioning help ensure the best results behind-the-chair. Welcome to the Cult.

Semi Permanent Direct dye color deposits on the outside of the hair cuticle. Apply directly to the hair and process up to 30 minutes. Apply directly to the hair and process up to 30 minutes.