COLORCHARM Permanent Liquid Hair Color | 12A Frosty Ash Blonde | Up to 100% Gray Coverage | 1.42 Fl Oz

Details: Wella ColorCharm Liquid Permanent Hair Color with Liquifuse technology to ensure consistent, predictable results. The packaging utilizes a color-coded tonal family system, making shade selection easy! The technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance for a more pleasurable coloring experience.