Joico Blonde Life Violet Shampoo | For Cool & Bright Blonde Hair | Neutralize Brassy Tones | Banish Yellow Tones | Boost Shine | Sulfate Free | With Monoi & Tamanu Oil | 33.8 Fl Oz

Details: Product Description

You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, that instantly banishes undesirable yellow tones.

Brand Story

Our innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.