Joico Color Balance Purple Shampoo 10.1 fl. oz.

Color Balance Purple neutralize brassy/yellow tones in blonde/gray hair. Platinum blondes and silver foxes, rejoice, your hair color regimen just went from high-maintenance to #instacool!
Staying true to hue is now easier than ever JOICO's® glacial, yellow-mellowing duo is specially formulated to keep brassiness from deminishing blonde and gray hair's cool factor. With a perfect dose of tone-correcting purple pigments and color-protecting Multi-Specturm Defense Complex™, Color Balance Purple instantly neutralizes unwanted brassy and yellow tones.