Joico Color Endure Violet Shampoo 10.1 fl oz

Blondes may have more fun… but trust us, they have a lot more fun when their icy color stays sassy not brassy. And no shade on the color wheel helps maintain this cool more effectively than violet – the classic counterpoint that banishes oxidized yellowing; maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde color service. Perfect choice for: Blonde or gray hair that wants to stay calm, cool, and perfected.