Why Colorists Recommend It
A simple way to keep brassiness down and color looking fresh at home.
Subtotal: $68.00
Fight unwanted warmth with a professional-strength purple shampoo made for blonde, lightened brunette, and grey hair. Deep violet pigments help counter yellow and orange tones, so your color looks fresher between salon visits. The sulfate-free formula cleanses gently, and ArganID helps support hair repair from the inside out.
Question 1: How often should I use this shampoo?
Answer 1: Use it as needed when your blonde, brunette, or grey hair starts looking warm or dull. Many customers rotate it into their wash routine once or twice a week to keep tones looking cooler and brighter.
Question 2: Will it dry out my hair?
Answer 2: No. The sulfate-free formula is made to cleanse gently without stripping moisture, and ArganID helps support hair repair so your hair feels soft and manageable after washing.
Question 3: Is this suitable for lightened brunette or grey hair too?
Answer 3: Yes. It is designed for blonde, lightened brunette, and grey hair, helping reduce yellow and orange tones for a cleaner, more polished look.
Orders are processed quickly and shipped with care. Most packages leave our warehouse within 1-2 days, and arrival typically takes 7-12 days depending on your location.

Deep violet pigments help neutralize yellow and orange tones in blonde, lightened brunette, and grey hair. The sulfate-free formula cleanses gently for a brighter, cleaner-looking finish.
Bring Back Cooler, Brighter Color
Brassy tones can make blonde and grey hair look faded. This purple shampoo helps restore a fresher look, so color stays polished wash after wash.
Helps tone down yellow and orange hues.
Cleanses gently without stripping moisture.
Works for blonde, brunette, and grey tones.
Supports repair with ArganID technology.
A simple way to keep brassiness down and color looking fresh at home.
Moroccanoil Blonde Perfecting Purple Shampoo 34oz
Brassiness Reduced
Deep violet pigments help tone down yellow and orange tones fast.
Color Feels Fresher
Helps maintain bright, salon-fresh blonde, brunette, and grey tones.
Gentle Daily Care
Sulfate-free cleansing keeps hair soft, clean, and manageable.
Use a sulfate-free purple shampoo designed to help keep brassiness in check. With deep violet pigments and ArganID care, this formula helps maintain softer, cooler-looking color without harsh cleansing.
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Canada Beauty Supply
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Others
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Purple Tone-Care
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Color-Safe Formula
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Sulfate-Free
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Gentle Cleansing
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ArganID Support
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Key Purple Shampoo Features
Color Care
Brass-Reducing Pigments
Helps keep blonde and grey tones looking cooler.
Gentle Wash
Sulfate-Free Formula
Cleans without harsh stripping or dryness.
Hair Support
ArganID Technology
Helps care for hair from the inside out.
Deep violet pigments help counter yellow and orange tones that can make blonde, lightened brunette, and grey hair look dull. With regular use, color stays cooler and more polished.
Yes, the sulfate-free formula is designed to cleanse gently without harsh stripping, making it a smart choice for maintaining tone and softness in your routine.
Absolutely. It is made for blonde, lightened brunette, and grey hair, so it can help reduce warm tones and keep your color looking fresh and balanced.
No. The formula cleanses gently and includes ArganID to support repair, helping hair feel soft, smooth, and cared for after washing.