4.9

#mydentity 20 Volume Developer - Permanent

#mydentity 20 Volume Developer - Permanent

$30.00
  • 20 Volume Strength
  • Creamy Blend
  • Lavender Scent
  • Reliable Results

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Subtotal: $30.00

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#mydentity 20 Volume Permanent Developer is formulated with Guy Tang's favorite Lavender Fragrance for a smooth, salon-friendly experience.

  • 20 volume strength for dependable processing
  • Lavender fragrance with a pleasant finish
  • Creamy blend for easy mixing
  • Ideal for everyday salon use

Does it mix well with color?
Yes, it blends smoothly for easy, even mixing.

Is the fragrance strong?
It has a soft lavender scent that feels fresh without overpowering the room.

Who is it for?
It is made for stylists and at-home users who want a dependable 20 volume developer for routine color work.

We offer Free Shipping on all orders! Please allow 1-2 days for order handling before transit. Estimated arrival time: 7-12 days.

White Smoke #mydentity 20 Volume Developer - Permanent

#mydentity 20 Volume Developer - Permanent

Regular price $30.00
Sale price $30.00 Regular price
View full details
20 Volume Strength
Smooth Mixing
Lavender Fragrance
Salon Favorite
20 Volume Strength
Smooth Mixing
Lavender Fragrance
Salon Favorite
20 Volume Strength
Smooth Mixing
Lavender Fragrance
Salon Favorite
20 Volume Strength
Smooth Mixing
Lavender Fragrance
Salon Favorite
20 Volume Strength
Smooth Mixing
Lavender Fragrance
Salon Favorite
20 Volume Strength
Smooth Mixing
Lavender Fragrance
Salon Favorite
#mydentity 20 Volume Developer - Permanent

The Developer Your Color Formula Can Count On

Designed for reliable performance and a cleaner salon experience, this 20 volume developer mixes smoothly and adds a soft lavender fragrance to your routine.

  • Helps support dependable 20 volume processing.
  • Blends easily for a smooth, creamy consistency.
  • Leaves a fresh lavender scent behind.
 
 

A Better Way to Mix

If you want a developer that feels smooth, smells fresh, and works reliably in your color routine, #mydentity makes it easy to keep every mix consistent.

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  • Easy to measure and blend.

  • Fresh lavender fragrance.

  • Made for everyday color mixing.

  • Reliable 20 volume strength.

Why Stylists Keep It in Stock

Built for consistent performance and a smoother salon routine.

#mydentity 20 Volume Developer - Permanent

#mydentity 20 Volume Permanent Developer

92%

Dependable Mix

Delivers a creamy blend that is easy to work with.

87%

Fresh Salon Feel

Adds a soft lavender fragrance to your color service.

94%

Routine Ready

Made for smooth, consistent use behind the chair.

Why You'll Love It

Fast shipping

Always here to help

Quality you can count on

Easy returns

 
 

The Clear Choice

Choose a 20 volume developer that mixes smoothly, smells fresh, and supports consistent color results without extra fuss.

Canada Beauty Supply
Others
20 Volume
Creamy Blend
Lavender Scent
Smooth Mixing
Salon Ready

Loved by 10,000+ Customers

10,000+ Customers
Ava M.

Smooth Blend

I like how easily this developer mixes and how fresh the lavender scent is during appointments.
Emily R.

Great Consistency

It gives me a creamy, reliable blend every time, which makes my color work much easier.
Will T.

Fresh Scent

The lavender fragrance is a standout and makes the whole salon experience feel more polished.
Denisa K.

Salon Staple

I keep reaching for it because it is simple, dependable, and fits right into my daily routine.

Three Reasons to Choose It

  • Core Feature

    20 Volume Strength

    Built for dependable routine color work.

  • Core Feature

    Lavender Fragrance

    Adds a fresh scent to every mix.

  • Core Feature

    Creamy Texture

    Helps you mix smoothly and apply with ease.

Questions & Answers

A few helpful details before you order.

It combines a dependable 20 volume strength with a smooth texture and a soft lavender fragrance, making it easy to use in everyday color routines.

Yes, it has a creamy consistency that blends evenly and helps keep your mix controlled from start to finish.

Absolutely. It is made for consistent, routine color work and pairs well with your usual mixing process.

It has Guy Tang's favorite lavender fragrance for a cleaner, fresher salon scent.

Need Help Choosing?