Built for Reliable Color Results
A professional developer that supports smooth service, consistent mixing, and a more pleasant scent during use.
Subtotal: $30.00
#mydentity 40 Volume Permanent Developer is formulated for dependable color service with Guy Tang’s favorite Lavender fragrance. It’s designed to pair with permanent color for smooth, professional use.
Question 1: What is this developer used for?
Answer 1: #mydentity 40 Volume Permanent Developer is designed for permanent color services and other professional applications that call for a 40 volume developer. It offers a dependable texture and a fragrance that makes the process more enjoyable for clients and stylists alike.
Question 2: What does the lavender fragrance add?
Answer 2: The lavender fragrance gives the developer a softer, more pleasant scent during use. It’s a thoughtful detail that helps create a better salon experience without changing the core performance of the product.
Question 3: Is it easy to mix and apply?
Answer 3: Yes. The developer is made for smooth blending with compatible color products, helping you achieve a consistent mix and controlled application for professional results.
Orders are processed quickly and packed with care. Most shipments leave our facility within 1-2 business days, with estimated arrival in 7-12 business days.

Designed for stylists who want dependable performance with a more pleasant scent, this 40 volume developer brings consistency, control, and a signature lavender fragrance to every service.
Why Stylists Reach for #mydentity
When you need a dependable 40 volume developer, consistency matters. #mydentity brings a professional feel to permanent color services with a lavender scent that stands out from the ordinary.
Professional strength for permanent color.
Lavender fragrance for a cleaner scent experience.
Reliable texture for smooth mixing.
Made for consistent salon performance.
A professional developer that supports smooth service, consistent mixing, and a more pleasant scent during use.
#mydentity 40 Volume Permanent Developer
Consistent Mixing
Blends smoothly for professional color applications.
Lavender Fragrance
Adds a softer scent to every service.
Professional Strength
Formulated for permanent color use with dependable results.
Choose a 40 volume developer made for permanent color services with a smooth mix and signature lavender fragrance. It brings a polished, professional touch to every application.
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Canada Beauty Supply
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40 Volume Strength
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Lavender Fragrance
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Smooth Mixability
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Professional Use
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Reliable Performance
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Everything You Want in a 40 Volume Developer
Core Feature
40 Volume
Designed for permanent color services that need dependable strength.
Signature Detail
Lavender Fragrance
Leaves behind a softer scent while you work.
Pro Finish
Smooth Consistency
Makes mixing and application feel more controlled.
It is made for permanent color services that require a 40 volume developer. The formula is designed to mix smoothly and support dependable professional application.
The standout detail is Guy Tang’s favorite lavender fragrance, which gives the product a more pleasant scent while you work. It also offers a smooth, professional feel in the bowl.
Yes, the developer is formulated for easy mixing and consistent texture, helping you achieve a controlled blend for salon use.
Yes, it is formulated for permanent color services and is intended to be used with compatible color products following standard professional instructions.