#mydentity #MyConfidant Shampoo

Unlike any other color care product, #myconfidant builds body and texture making the hair feel super clean while providing the perfect slip!
#myconfidant contains advanced Vibrariche™ Technology for enriched, prolonged vibrancy and intensity of color with 2x the shine! It''s formulated without Parabens or Sulfates. And for an extra touch-there''s SPARKLES for added color reflection.