Chosen by Color Artists for Glossy Demi-Permanent Results
A modern color collection built for shine, protection, and easy creative control.
Subtotal: $30.00
Meet the #mydentity Naked Blonde Demi-Permanent Collection, created with Guy Tang's signature creative vision. This color creme features MiruStyle X-HP™ for x-treme heat protection and VibraRiche™ technology for color with 2 times the shine.
Question 1: What makes this collection different from standard demi-permanent color?
Answer 1: It pairs rich tone with MiruStyle X-HP™ heat protection and VibraRiche™ shine technology, so you get beautiful color plus a sleek, glossy finish that supports your styling routine.
Question 2: How do I mix and apply it?
Answer 2: In a non-metallic bowl or applicator bottle, mix one part #mydentity Demi-Permanent Color Creme with two parts #mydentity Demi-Permanent Developer 6V. Apply, then process for 5-25 minutes.
Question 3: Can I adjust the look for more opacity?
Answer 3: Yes. For a more opaque result, mix one part Demi-Permanent Color Creme with less developer as directed by your chosen service approach and desired intensity.
Orders are processed within 1-2 days before leaving our warehouse. Once shipped, most packages arrive within 7-12 days depending on your location.

Say hello to rich, reflective color with the care your hair routine needs. This demi-permanent collection combines MiruStyle X-HP™ heat protection with VibraRiche™ technology for a polished finish and 2 times the shine.
Bring Your Color Back to Life
Whether you want refreshed blonde tones or a softer dimensional look, this demi-permanent collection delivers shine, condition, and artist-level control in one easy step.
Refresh tone without a harsh commitment.
Keep hair looking glossy and touchably smooth.
Enjoy easy control for creative color placement.
Add luminous shine to every finished look.
A modern color collection built for shine, protection, and easy creative control.
Naked Blonde Demi-Permanent Color Creme
Enhanced Shine
Leaves hair looking visibly glossier with VibraRiche™ technology.
Heat Protection
Helps reduce the damaging effects of thermal styling.
Easy Mixing
Blends smoothly with developer for precise, salon-ready application.
Choose a demi-permanent collection that brings together glossy tone, heat protection, and smoother application. It’s an easy upgrade for color that looks polished and feels more considered.
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Glossy Finish
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Cream Texture
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Heat Protection
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Smooth Blend
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Luminous Tone
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Experience Gloss, Care, and Creative Control
Glow
2X Shine
Helps create a luminous finish with a polished feel.
Care
Heat Shielding
Designed to help reduce damage from thermal styling.
Control
Smooth Mix
Blends evenly for precise, beautiful color placement.
The collection is designed to deposit beautiful demi-permanent tone with a glossy finish. It’s ideal for refreshing color, adding depth, or creating a softer blonde look with plenty of shine.
Yes, the color creme is formulated with a smooth feel in mind so hair looks glossy and stays touchably soft. It’s a great option when you want color and a more conditioned finish at the same time.
The creamy texture is built for even mixing and comfortable placement, making it simple to apply with confidence. It gives you a clean, manageable consistency for salon-style work.
Yes, it’s a versatile demi-permanent option for refreshing blonde tones, softening unwanted warmth, or adding reflective shine to your finished look.