Chosen for Cool-Toned Color Results
Built for consistent ash control, brilliant shine, and easy trend recreation.
Subtotal: $30.00
The Shadow Ash Collection offers ten new shades designed to control warmth when lifting darker levels and fade on tone to help keep brass at bay. Shine light on darkness and take control of what lies beneath.
Question 1: What makes Shadow Ash different from standard permanent color?
Answer 1: These pre-blended Naked shades are built to control warmth while lifting darker levels, then fade on tone to help keep brass down for a softer ash finish.
Question 2: How does it support shine and protection?
Answer 2: The formula features Miru-Style X-HP™ for heat protection up to 450° and advanced Vibrariche™ Technology to help deliver 2x the shine.
Question 3: How should it be mixed?
Answer 3: Mix one part #mydentity @Guy_Tang Permanent Color Crème with one part #mydentity @Guy_Tang Permanent Crème Developer 10-40V in a non-metallic bowl, then apply and process for 30 minutes.
Orders are processed promptly after checkout and packed for fast, reliable shipment. Tracking details are shared as soon as your package is on the way.

Designed for darker levels, this permanent collection helps control warmth as you lift while leaving hair glossy and dimensional. It is an easy way to recreate the season's most demanding ash trends with confidence.
Create Cooler, Dimensional Color with Ease
When darker bases need more control, Shadow Ash helps neutralize warmth while keeping the result glossy and wearable. It is built for stylists who want reliable ash tones with a polished finish.
Helps tame warmth on darker levels.
Leaves the hair looking glossy and refined.
Makes trend-driven ash color easier to recreate.
Supports cooler-looking tones that fade on tone.
Built for consistent ash control, brilliant shine, and easy trend recreation.
Shadow Ash Permanent Collection
Controls Warmth
Helps keep brass from taking over darker lift levels.
Boosts Shine
Vibrariche™ Technology helps deliver a glossy, reflective finish.
Protects During Heat
Miru-Style X-HP™ offers heat protection up to 450°.
Get controlled warmth, brilliant shine, and softer ash tones in one easy-to-use permanent color collection. Shadow Ash is built for darker levels that need better brass control without sacrificing dimension.
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Warmth Control
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High Shine
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Heat Protection
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Pre-Blended Shades
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Brass Control
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Shadow Ash Color, Elevated
Warmth Control
Ash-Forward Shades
Designed to tone down warmth while lifting darker levels.
Shine Boost
2x the Shine
Advanced Vibrariche™ Technology helps hair look glossy and vibrant.
Heat Defense
Up to 450° Protection
Miru-Style X-HP™ helps support hair during high-heat styling.
It helps control warmth when lifting darker levels and supports a cooler-looking finish that fades on tone to keep brass under control.
Miru-Style X-HP™ adds heat protection up to 450°, while Vibrariche™ Technology helps give the hair a shiny, polished look.
Mix one part #mydentity @Guy_Tang Permanent Color Crème with one part #mydentity @Guy_Tang Permanent Crème Developer 10-40V in a non-metallic bowl, then apply and process for 30 minutes.
Expect controlled ash tones, improved shine, and a more refined look on darker bases. The shades are made to help recreate demanding seasonal color trends with confidence.