Why Color Lovers Choose It
Made for vivid shade payoff and dependable wear.
#mydentity Super Power Direct Dye
#mydentity Super Power Direct Dye
$30.00
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Ultra Pigmented
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Bold Color
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No Developer
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Up to 30 Washes
Quantity :
Subtotal: $30.00
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Guy Tang #mydentity Super Power Direct Dyes deliver intense pigment, shocking vibrancy, and rich depth in a ready-to-use color system made for bold transformations.
- Extremely pigmented for vivid color payoff
- Ready to use with no developer required
- Designed for long-lasting color up to 30 shampoos
- Apply to clean, dry hair for best results
Can I mix this with developer?
Answer: No. This is a direct dye system and should be used as-is for the richest color impact.
How long should I leave it on?
Answer: Process for 20 minutes on clean, dry hair, then rinse thoroughly for several minutes.
Can I make the color pop more?
Answer: Yes. For extra vibrancy and animation, you can use heat during processing.
Do I need lightened hair first?
Answer: For maximum vibrancy and animation, pre-lighten with #mydentity @Guy_Tang Lightener.
Orders are processed within 1-2 business days, then sent with free express shipping. Most packages arrive in 7-12 business days.
#mydentity Super Power Direct Dye
Regular price
$30.00
Sale price
$30.00
Regular price
Unit price
per
Intense Pigment
Bold Vibrancy
No Developer Required
Colorist Favorite
Intense Pigment
Bold Vibrancy
No Developer Required
Colorist Favorite
Intense Pigment
Bold Vibrancy
No Developer Required
Colorist Favorite
Intense Pigment
Bold Vibrancy
No Developer Required
Colorist Favorite
Intense Pigment
Bold Vibrancy
No Developer Required
Colorist Favorite
Intense Pigment
Bold Vibrancy
No Developer Required
Colorist Favorite
Create Vivid Color That Stands Out
Designed for dramatic payoff, these direct dyes give hair deep saturation and eye-catching brightness with a formula that is easy to apply and made for lasting color impact.
- Get rich color in one simple application.
- Keep hair looking bold with lasting pigment.
- Make pre-lightened shades shine with vivid intensity.
Bring Bold Color to Life
When you want electric tone and deep saturation, this direct dye formula gives you the power to create standout color with ease.
Skip developer and keep application simple.
Enjoy vivid color with minimal fade.
Boost brightness on pre-lightened hair.
Achieve deep, shocking shades with ease.
Super Power Direct Dye
92%
Instant Color Impact
Delivers bold shade saturation the moment it is applied.
87%
Long-Lasting Wear
Formulated to hold vibrant tone through many shampoos.
94%
Easy Direct Application
Works on clean, dry hair with no developer required.
The Color Advantage
Choose a direct dye made for intense saturation, easy application, and vibrant tone that holds its character wash after wash.
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Canada Beauty Supply
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Others
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Bold Pigment
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Ready to Use
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No Developer
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Minimal Fade
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Vibrant Finish
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Powerful Color for Standout Hair
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Bold Color
Extreme Pigment
Creates deep, eye-catching color with strong saturation.
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Ready to Use
No Developer Needed
Apply directly to clean, dry hair for simple color services.
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Long Wear
Minimal Fade
Designed to keep color looking vivid through many shampoos.
Questions & Answers
Get clear details before you choose your shade.
This direct dye is made for long-wearing vibrancy and can last up to 30 shampoos depending on hair condition, shade choice, and aftercare.
No, this is a ready-to-use direct dye. Apply it straight to clean, dry hair for best color payoff.
For more intensity, use heat during processing and start with pre-lightened hair for maximum vibrancy.
It works best on hair that has been lightened first, since a lighter base helps the pigment show up at its most vivid.