CHI CHI Ionic Color Illuminate Platinum Blonde Shampoo

Revive hair color with CHI Color Illuminate Color-Enhancing Shampoos. Reduce yellow tones, tone down brassiness, neutralize red and orange tones in brunettes or refresh red hair colors with three new Color- Enhancing shampoos. Keep your hair color looking fresh with every wash. For a dose of pigment:
Wet hair and apply CHI Ionic Color Illuminate Shampoo evenly throughout. Massage into a lather. Leave in for 1-5 minutes and rinse. Follow with CHI Ionic Color Illuminate Conditioner.
For more intense tones and longer lasting results:
Shampoo hair, rinse and towel dry. Apply CHI Ionic Color Illuminate Conditioner to hair and distribute evenly. Leave in for 5 minutes on low heat and cool down for 10 minutes or 20 minutes at room temperature. Rinse and repeat as desired.
*Consider starting tone and level of hair color as well as porosity when determining shade and timing. Always use gloves. May stain porous surfaces. For a dose of pigment:
Wet hair and apply CHI Ionic Color Illuminate Shampoo evenly throughout. Massage into a lather. Leave in for 1-5 minutes and rinse. Follow with CHI Ionic Color Illuminate Conditioner.
For more intense tones and longer lasting results:
Shampoo hair, rinse and towel dry. Apply CHI Ionic Color Illuminate Conditioner to hair and distribute evenly. Leave in for 5 minutes on low heat and cool down for 10 minutes or 20 minutes at room temperature. Rinse and repeat as desired.
*Consider starting tone and level of hair color as well as porosity when determining shade and timing. Always use gloves. May stain porous surfaces.